We see trucks built all the time that promote a company's product or a combination of products, and there's no place better than the annual SEMA trade show to discover these vehicles. One such truck, built by Diesel Emission Technologies (DET), caught our attention, as it really pulls together a compilation of serious parts in a way that looks awesome. First off, what is DET? Well, DET is a company that's dedicated to developing low-emissions exhaust systems for light-, medium-, and heavy-duty diesel engines. To in aid the development process and provide the company a diesel engine to test on, DET purchased an '06 F-250 with a 6.0L diesel. DET's vision was to create a powerful everyday driver that would showcase its emissions control device and hold its own on the showroom floor.

In search of more power, the team employed the help of some industry friends and approached ATS Diesel Performance about some much needed engine modifications. The result was a full overhaul. ATS outfitted the Ford with the ATS Aurora 3000 turbo, ATS injectors, injector pumps, and head bolts, and an ATS SubZero intercooler. The engine is controlled by an ATS E-Power programmer, and an ATS transmission and clutch keep the truck running smooth.

With all that power on tap, it was time to control the exhaust with an emissions-free exhaust system from DET. This system includes DET's custom high-flow SmartTrap diesel particulate filter (DPF). The SmartTrap system is controlled by the DET SmartECU electronics package, canned in DET's patented ModuLink construction technique and features a unique substrate from Dow Automotive. The exhaust is completed with a custom 6-inch carbon-fiber Gorilla exhaust stack kit from Dynaflex Products and a Green high-performance cold-air intake.

After the performance modifications had been completed, DET's focus turned to the exterior and interior façade of the black F-250. The added power didn't seem appropriate without first upgrading the suspension, wheels, and tires. What ensued was a complete 8-inch Fabtech suspension system with a custom SMP-fabworks drag link, 20-inch MKW M26 wheels, and 38x20-inch Nitto Mud Grappler tires.

The crew equipped the front and back of the truck with heavy-duty Road Armor bumpers, dressed the roof up with an SMP-fabworks roof rack, and outfitted it with Lightforce lights. An AMP Research PowerStep allows you to easily climb inside the company-themed custom leather interior by Top Stitch. Once in the driver seat, your eyes are drawn to the gauges powered by Auto Meter, a GPS, and rear seat-mounted TVs. Looking in the rearview mirror, you might notice a bed lined with Line-X, an IFW Bedslide outfitted with a custom SMP-fabworks diamond-plate shell, and wide front and back fenders by Hannemann fiberglass. An aftermarket hood by Cervini, headlights by Recon, taillights from In Pro Car Wear, two Optima batteries, and company vinyls by Rock Solid Designs complete the project and make this a very unique company truck.

There's nothing better than a well-thought-out truck that uses stout products from the aftermarket industry. Kudos to DET for building a nice truck that most people can picture themselves driving.