Kelderman Manufacturing wowed the crowds with a very cool bed lift at the '06 SEMA show, and now the company has managed to bring it to the public. The bed lift for Ford F-650, F-750, and other medium-duty trucks was no small feat to engineer for a massive medium-duty truck chassis.
Kelderman, well-known for its air-ride suspensions for light- and medium-duty trucks, built the hydraulic bed lift with a 5,000-pound capacity, and it operates seamlessly by remote control. With one push of the button, the lift separates the bed from the cab and lowers it to a stop almost flush to the ground-in less than one minute. Users simply roll on the equipment, tie it all down, and let the Kelderman bed lift do all the work. This product protects against work-related injuries and will help shorten load times.
800/334-6150 • www.keldermanairride.com
Nitto Tire North America announced the launch of its new corporate website, www.nittotire.com. Nitto's primary goal was to connect with automotive enthusiasts by creating an engaging, interactive experience. The website educates consumers about the Nitto product line and integrates the company's tires with its racing program.
Above all, the site was designed for enthusiasts. "From the second you enter our site, it just feels like it was designed with enthusiasts in mind," said Tim Coltey, marketing assistant at Nitto. "Enthusiasts will want to see every video, wallpaper, and image-and then show their friends." Focusing on enthusiasts is a marketing strategy that is central to Nitto's identity and branding.
The site's content is also driven by enthusiasts' demands. Fast-paced action videos, interesting racer interviews, and current news items keep the content fresh, interesting, and constantly evolving. "We wanted to create the most interactive tire site-a site where the content is always new and exciting; something for automotive enthusiasts," said Nitto's John Wu. "Our content will always be changing. On one visit, you'll see a new video for our UROC team; on another, you'll see an interview with one of our drag racers. Each visit will be different."
The new, interactive content helps educate consumers. An icon-based tire comparison rates each tire within Nitto's lineup on performance criteria. "We wanted to help consumers choose the right tire without forcing them to read lengthy tire descriptions and reviews," said Conrad Galamgam, technical director at Nitto. "The comparison charts will help users select the appropriate tire at a glance and then learn more about the tire they've chosen. Additionally, each tire has a technology section where users can interact with the tread to learn key benefits."
"We wanted to do something that hadn't been done before," said Jonathan Ozeretny, marketing supervisor at Nitto. "We wanted to integrate interactive footage and entertaining videos into an informative, product-centric site. This site is truly designed for and fueled by enthusiasts."
Nitto develops performance tires for all uses, including racing, off-road, and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, the company strives to provide innovative and high-quality performance tires for the most demanding enthusiasts.
Finding a biodiesel refueling station can be a bit, shall we say, difficult, and NearBio has launched a free service that will point you in the direction of one via your cell phone (be it text messaging or Internet). You can also check out the map at www.nearbio.com. Just plug in the city and state (or zip code or GPS info), and it will give you five of the nearest locations, including directions and blends available.
Eaton Detroit Spring has built a solid reputation in the custom car and truck world and is now offering a full line of springs for real trucks and SUVs. Eaton Detroit Spring offers more than 166,000 stock applications and has more than 23,000 OE blueprints and an in-house design staff to meet any custom application.
Eaton Detroit Spring
313/963-3839 • www.eatonsprings.com
Thought For The Day
Ever notice how gas-powered trucks don't get nearly the mileage the sticker on the window predicts? Ever notice how diesel trucks seem to do better than the EPA number? We have, and so has the Oak Ridge National Laboratory, which set up YourMPG (www.fueleconomy.gov/mpg/MPG.do) to monitor people's mileage through an Internet database. Gas vehicles are typically 1.4-1.7 percent below the number,and diesel vehicles are around 4.3 percent better than the EPA estimate.
The 350hp, 6.7L, Cummins ISB XT diesel engine is based on the 5.9L ISB, and in addition to the boosted displacement, the engine boasts more horsepower and torque (up to 750 lb-ft of torque). The exterior dimensions have not changed. The ISB XT has a higher operating speed (2,600 rpm) and allows for Allison trans-shift logic. The patented variable-geometry turbo has new electric actuation. So far, the engine is destined only for the RV market.