Every year, the first weekend in August at the Carlisle, Pennsylvania, Fairgrounds, the Carlisle Truck Nationals gets bigger and better than the last. This year, the event will feature the Carlisle return of an iconic monster truck (Big Foot), industry guests, a spectacular van display, a large selection of on- and off-road accessories for sale, and more. You can see 2,000-plus trucks and more than two dozen vans at a special display. Carlisle also showcases a great selection of parts and accessories as part of the swap meet and a manufacturers’ midway. Throughout the weekend, visitors can shop from nearly 450 vendors, including Ford Motor Company, Skyjacker Suspensions, Borla Performance Exhaust, Meguiar’s Car Care Products, Mickey Thompson Tires, as well as big rig parts and accessories. Details on this and other events at Carlisle are available online at: www.carlisleevents.com.
Check Out Hot Rod
Hot Rod, one of the most iconic titles in the world, is re-launching its entire brand across all media channels, including print, online, video, and social media platforms beginning immediately and continuing throughout the fall. This re-launch is just the first part of Hot Rod’s new identity and emphasizes its focus on multimedia content delivery with brand extensions that include hotrod.com, a mobile version of hotrod.com, the “Hot Rod Then & Now” app for iPad, Hot Rod Live Radio, and Hot Rod TV, the oldest automotive show on the air and the one that started the genre, on Speed.
Founded in 1948, Hot Rod is the largest and oldest performance car magazine and is out to redefine the industry by doing things bigger, better, faster, louder. As Hot Rod builds up to its 65th anniversary in 2013, the editorial staff is pushing the envelope to reinvigorate readers by providing content that makes them say, “I can’t believe they did that!”
Hot Rod’s parent company, Source Interlink Media (SIM), has made a significant investment in all the Hot Rod products, most notably with the revitalized print magazine that will launch with the September 2012 issue on sale July 10. The magazine will feature a 50 percent increase in editorial pages and an all-new design, both of which support a complete reinvention of the content.
“Our mission is to consider what we used to do—in fact, what every car magazine used to do—and to ask ourselves how we can make it bigger, better, faster, louder. Wilder ideas, more emotional presentations, pure entertainment,” said Hot Rod Editor-in-Chief David Freiburger. “At least a few times per issue, I want the reader to think, ‘I can’t believe they did that!’”
The first step in Hot Rod’s re-launch initiative is an all-new version of its website, hotrod.com. The website sets the tone for the change in the magazine’s former print- centered design into one focused on providing daily news and making it easier for readers to join in the conversation. The new site also helps visitors quickly find articles and discover new content at each visit.
New sections of the site feature original video content from Hot Rod editors as well as videos curated from around the Internet by the editorial staff (videos.hotrod.com
, powered by Magnify.net
). The first video (http://youtu.be/kr1YMRlRdx4
) is already posted: Freiburger drove the 2012 Chevy Camaro ZL1 with Lingenfelter Performance modifications in the car’s first test to exceed 200 mph.
TF on the Gas
This rendering shows what Sergio Jimenez of ATF Motorsports in Chula Vista, California, is working on for the SEMA show. This dualie will have an 18-wheeler front body grafted onto it. This man is a genius!
Speaking of Sergio and ATF Motorsports, we had some fun the other day when Sergio was on a local TV news show in San Diego. The TV screen showing the live taping was in the bed of one of the trucks he built. Smart marketing!